CATEGORY
Case Study
Generic marketing advice is easy to find; specific, real numbers from real Nepal brands are not. This category is where I break down actual campaigns and growth stories in detail — what was tried, what worked, what didn't, and the real decisions behind the results, not a sanitized highlight reel.
These are case studies from brands I've worked with directly or watched build in public, covering everything from app growth to FMCG brand-building to eCommerce launches in the Nepal market. If you want to see what these strategies actually look like applied to a real business, rather than in theory, this is the most useful category on the site.
May 28, 2026
How Xtreme Energy Drink Conquered Nepal: A Full Marketing Breakdown
From tea stalls to T20 World Cup sponsorship — how Xtreme Energy Drink built Nepal's most aggressive FMCG marketing machine using sports, digital, OOH, and community. A full marketing case study.
March 30, 2026
Decoding Khalti: Story Behind the Explosive Growth of Nepal's Fintech Giant
Explore the data-backed growth of Khalti Digital Wallet. From its scrappy 2017 launch and viral referral loops to the historic merger with IME Pay.
March 27, 2026
How Trip Turbo Became Nepal’s #1 Travel App | 500k+ Downloads
From a 2-person marketing team to 500,000+ downloads. Discover the growth story behind Trip Turbo, Nepal's largest travel marketplace and #1 travel app.