CATEGORY
Case Study
Generic marketing advice is easy to find; specific, real numbers from real Nepal brands are not. This category is where I break down actual campaigns and growth stories in detail — what was tried, what worked, what didn't, and the real decisions behind the results, not a sanitized highlight reel.
These are case studies from brands I've worked with directly or watched build in public, covering everything from app growth to FMCG brand-building to eCommerce launches in the Nepal market. If you want to see what these strategies actually look like applied to a real business, rather than in theory, this is the most useful category on the site.
September 8, 2026
How Nepal's PM Sold Cheese in 24 Hours (And Why It Didn't Last)
PM Balen Shah's yak cheese post went viral and sales jumped 30% overnight. Here's what actually happened, why it faded fast, and what Nepal brands should learn from it.
May 28, 2026
How Xtreme Energy Drink Conquered Nepal: A Full Marketing Breakdown
From tea stalls to T20 World Cup sponsorship — how Xtreme Energy Drink built Nepal's most aggressive FMCG marketing machine using sports, digital, OOH, and community. A full marketing case study.
March 30, 2026
Decoding Khalti: Story Behind the Explosive Growth of Nepal's Fintech Giant
Explore the data-backed growth of Khalti Digital Wallet. From its scrappy 2017 launch and viral referral loops to the historic merger with IME Pay.
March 27, 2026
How Trip Turbo Became Nepal’s #1 Travel App | 500k+ Downloads
From a 2-person marketing team to 500,000+ downloads. Discover the growth story behind Trip Turbo, Nepal's largest travel marketplace and #1 travel app.