CATEGORY

Tech

This category covers the technical and platform-level decisions behind how I build and publish — from why I moved this site off WordPress and onto Astro, to how AI-powered publishing tools and llms.txt are changing how content gets discovered and cited.

It's less about marketing strategy and more about the infrastructure underneath it: site speed, structured data, security headers and Content Security Policy, and the emerging tools reshaping how search engines and AI systems find, crawl, and represent a business online. If you're a founder or marketer who wants to understand the technical side of what makes content actually perform — not just what to write, but what needs to be true underneath it — this is where that lives.