CATEGORY

Social Media

Social media in Nepal isn't one channel — it's Facebook for reach, Instagram and TikTok for younger audiences, YouTube as an underused search engine, and WhatsApp as the actual place purchases get confirmed. Posting consistently isn't a strategy; posting the right content, on the right platform, backed by paid amplification and real community management, is.

This category covers platform-by-platform strategy, Instagram growth tactics, influencer and founder-led content, and the mistakes I see killing most Nepali brand accounts — reach without engagement, content without a distribution plan, and zero connection between social activity and actual sales. If you're building a social media strategy for a Nepal audience, these are the articles I'd point a client to first.