CATEGORY

Paid Ads

Paid advertising in Nepal has its own cost structure, its own audience behavior, and its own failure points — a Meta or Google Ads playbook written for the US market will waste your budget here.

This category covers what actually works for Nepali advertisers: real Facebook and Google Ads cost benchmarks, campaign structures built around cash-on-delivery and WhatsApp handoffs, retargeting sequences, and the tracking infrastructure (Pixel, Conversions API, GA4) that most Nepal businesses skip and later regret. Whether you're setting a first ad budget or trying to work out why clicks aren't converting into sales, these are the practical, Nepal-specific breakdowns I wish existed when I started running ads here.