CATEGORY

Growth Strategy

Growth strategy is the layer most Nepali businesses skip entirely — they jump straight into running ads or posting on social media without first deciding what's actually supposed to move the needle.

This category is about that missing layer: what a growth strategist actually does differently from a channel-specific marketer, how to sequence acquisition, retention, and brand-building instead of doing all three badly at once, and the go-to-market thinking I use with clients before a single campaign goes live. It also covers founder-led marketing and personal branding, since for most growing Nepali businesses, the founder's own visibility is itself a growth lever. If you're thinking beyond the next campaign, start here.