CATEGORY

App Growth

Growing a mobile app in Nepal means competing for attention in a market where most users are on their first or second smartphone, data costs still matter, and app store optimization is almost entirely unused by local competitors — which makes it one of the highest-leverage channels available.

This category covers what I've learned building and growing Nepali apps from zero to hundreds of thousands of downloads: ASO fundamentals, user acquisition strategy, retention tactics, and the go-to-market thinking that gets an app noticed before a single rupee is spent on ads. If you're building or growing an app for the Nepal market, this is where the real playbook lives.